Scrunch

Built the Scrunch brand from zero to a $225M acquisition with a focus on AI brand systems that enabled people across the organization to execute independently. Led the development of AI-optimized digital experiences that were both beautiful for humans and easily digestible by AI-agents.

Scrunch is the leading AI search optimization team building software that enables people to monitor, analyze, and optimize how they appear in AI platforms like Claude, ChatGPT, Perplexity, Gemini, and more.

See Scrunch.com

In partnership with…

Ana Andreeva
Simeon Awosan

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MLB Brand Guidelines