1.

Brand Questionnaire 

The first step is to get to know you! We love to meet all of our clients in person (however…Zoom has been pulling its weight for us during COVID).

2.

Brand Strategy

Digging deep into the results of the brand questionnaire, we formulate a unique position and personality for your brand. A thorough investigation into your competitive landscape helps us ensure you stand out.

3.

Moodboards

Several moodboards showing various stylistic directions helps us begin the design process with a general idea of what you like and what you don’t.

4.

Round 1

During round 1 we explore general visual directions for your brand identity. Usually resulting in 3-5 broad directions, our goal is to help discern which direction to continue exploring.

5.

Round 2

Now is our chance to dig really deep into the directions we chose from round 1. The result is 3-4 specific brand identity concepts within the directions we decided to work with.

6.

Round 3

Given the feedback from round 2, we progress into the final stages of your identity design. This stage includes specific applications of the identity, 2-3 finished concepts, and when presented, a recommendation from us on which concept balances functionality, personality, and aesthetic best.

7.

Style Guide

Once the brand identity is finalized, we build a structured style guide that ensures consistency, durability, and longevity as you begin living with your new brand.

Sample Style Guide

8.

Application

Using the formalized style guide, we begin applying your brand across the board to anything you need—stationery, website, social media, signage, apparel, etc . . .

9.

Celebrate!

Now its time to share your new brand with the world! We will help you with a launch plan to ensure you make your mark. It’s really satisfying watching your new brand living out in the world and seeing the results it brings your business.